The “SL 72” running shoe campaign, launched earlier this month, coincided with the 52nd anniversary of the tragic events at the Munich Games, where 11 Israeli athletes were killed by Palestinian terrorists. Although the campaign did not reference this incident, it faced criticism due to Hadid’s vocal support for Palestinian relief efforts amid ongoing conflicts.

The American Jewish Committee condemned Hadid’s involvement, stating, “For Adidas to choose a vocal anti-Israel model to commemorate this dark moment in Olympic history is either a significant oversight or intentionally provocative. Neither is acceptable.”

Hadid’s Response

In a detailed Instagram story, Hadid expressed her shock and disappointment regarding the campaign’s insensitivity. She clarified that she had no prior knowledge of the historical connection to the 1972 events before the campaign’s release. “I would never knowingly engage with any art or work linked to a horrific tragedy,” she wrote. “Had I been aware, I would never have participated.”

Hadid acknowledged that she, her team, and Adidas should have conducted more thorough research. She emphasized her commitment to advocating against hate in all forms, including antisemitism, and stated, “While the intention was to create something positive and unite people through art, the lack of understanding from all parties undermined the process.”

She further distanced the liberation of the Palestinian people from acts of terrorism, asserting that “Palestine is not synonymous with terrorism” and that the campaign unintentionally highlighted an event that does not represent her culture. “I am a proud Palestinian woman, and there is so much more to our culture than what has been equated over the past week,” she added.

Adidas Apology and Future Actions

In light of the backlash, Adidas issued a statement acknowledging the unintentional connections to tragic historical events and apologized for any distress caused. The company confirmed that it would revise the campaign moving forward, reaffirming its commitment to promoting diversity and unity in sports.

The controversy surrounding Hadid and the Adidas campaign has sparked significant debate, with some defending her against accusations of antisemitism based solely on her ethnicity. The situation highlights the complexities of addressing sensitive historical issues within the context of modern marketing and the ongoing Israeli-Palestinian conflict.

Through her Instagram stories, Bella Hadid broke her silence about her involvement in Adidas’ controversial campaign after much backlash and apologized for her lack of knowledge about the Munich Olympics.

READ: https://t.co/osZXU2jkDC pic.twitter.com/xe3yBK8k84

— PhilSTAR L!fe (@philstarlife) July 30, 2024

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The two supermodels, known for their love of equestrian sports, were tapped to pay tribute to the 1950s fashion and equestrian theme of the show. Dressed in Hermès’ Fall 2024 collection, Jenner and Hadid elegantly rode their horses Django and Napo around the plaza.

The Andalusian horses were also outfitted in Hermès gear, including bright orange saddle pads, matching wraps, and blankets made from the brand’s signature scarves. This nod to Hermès’ origins in saddlery and leather goods added an extra touch of luxury to the models’ entrance.

Prior to the event, Jenner and Hadid had the opportunity to meet their horses and learn a bit about their backgrounds. Django and Napo hail from Évreux, a town in Normandy, France, where they are trained and cared for by Frédéric Mouquet, the creator and manager of the nearby cabaret Le Manège de Tilly.

Mouquet described Django as the “cheeky” one, while Napo was the “brave” horse of the pair. The horses’ experience performing regularly at the cabaret helped prepare them for the bustling atmosphere of Vogue World: Paris.

Additionally, animal coordinator Valérie Chavanon had previously worked with Napo on a Dior commercial, further ensuring the horses were ready for their high-profile fashion moment.

Kendall Jenner and Gigi Hadid just rode across the Place Vendôme in Hermès for #VogueWorld: Paris https://t.co/SfZQRSAIMw pic.twitter.com/vqcDgWV0aI

— Vogue Magazine (@voguemagazine) June 23, 2024

After their grand entrance on horseback, Jenner and Hadid later returned to the Vogue World runway, this time without their equine companions, showcasing more looks from the 1950s-inspired collection. The duo’s equestrian-themed appearance was a highlight of the event, celebrating the intersection of fashion and sport.

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These superstars graced the prestigious event in designer outfits, captivating audiences with their unique styles. While the specifics of their attire remain a mystery, social media is buzzing with videos highlighting their fashionable presence.

One clip shows a friendly exchange between Burna Boy and fellow artist Rema. Another captures Rema connecting with Jacob & Co owner, Jacob Arabo. Additionally, Wizkid and Jada Pollock were spotted sharing a joyous, laughter-filled moment.

A standout highlight was the Louis Vuitton Men’s Spring-Summer show closing with Adekunle Gold’s hit song, “Falling Up.” This blending of Afrobeats royalty with fashion elites has fans thrilled. Paris Fashion Week, known for setting global trends, has now spotlighted the influential synergy between African music and style.

Wizkid x Maluma x Swae lee at the Louis Vuitton Paris Fashion Week Show .. Spot fine Jada laughing with Wiz at the back pic.twitter.com/tmBLH3E9H7

— Big Wizard (@bigwizarrdd) June 18, 2024

Tems, Uncle Waffles, Rema & ASAP Ferg at Paris Fashion Week #LVMenSS25 pic.twitter.com/ChT8fTYDIQ

— tems 𝖘z𝖓 (@temsszn) June 19, 2024

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Just three months after the launch of the Snoopy MoonSwatch, Swatch has released these new models, drawing inspiration from the view of Earth from above.

Mission on Earth Lava features a bright red hue reminiscent of molten volcanic rock, with an orange chronograph seconds hand, paying homage to the Omega 1968 Speedmaster Moonwatch “Ultraman” model.

Mission on Earth Polar Lights showcases a vivid, almost neon turquoise to represent the aurora borealis. Its dark blue dial is speckled with tiny silver-colored flecks inspired by aventurine glass dials, a popular trend in watchmaking. Each watch in this series has a unique distribution of these flecks.

Mission on Earth Desert offers a more muted beige tone, evoking Earth’s sandy deserts. While it might be the least striking of the three, its subdued colors make it a versatile, everyday watch.

Swatch continues to innovate with its MoonSwatch series, previously exploring planetary themes and now Earth’s natural phenomena. The original MoonSwatches drew inspiration from the planets, with vibrant models like Mission to the Sun in bright yellow and Mission to Neptune in deep blue. The latest Earth models add to Swatch’s diverse and creative portfolio, leaving enthusiasts eager to see where the brand will go next.

 

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MISSION ON EARTH – DESERT has a greige tone and unique details on its subdials, which pay homage to the Speedmaster Alaska II and III projects. Available from June 15 in selected Swatch stores worldwide. #MoonSwatch #OMEGAxSwatch #Swatch https://t.co/lI51CERuzs pic.twitter.com/ru0x5lA0R6

— Swatch (@Swatch) June 13, 2024

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While Gunna’s latest album, “One Of Wun,” has seen considerable success since its release earlier this month, it fell short of his expectations. According to Billboard, the album secured the No. 2 spot on the Top 200 albums chart, trailing behind Taylor Swift’s “The Tortured Poets Department,” with 91,000 equivalent album units sold. This marks Gunna’s sixth time entering the chart’s top five.

Initial sales projections for “One Of Wun,” reported by HitsDailyDouble, estimated 79,000 streams and 1,000 album sales, figures that Gunna exceeded. However, despite this achievement, the Georgia native has yet to meet the standard he set for himself before the album’s release.

In a recent interview with TMZ, Gunna expressed confidence in the album’s potential to top the charts, affirming its quality and success. Comparing it to his previous album, “A Gift & A Curse,” which was lauded as his biggest comeback of 2023, Gunna emphasized his resilience and determination to defy expectations. “A Gift & A Curse” peaked at No. 3 on the Billboard 200 chart and produced the platinum-certified single “Fukumean,” solidifying Gunna’s position in the rap scene.

 

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David Beckham has secured a multi-year design partnership with Hugo Boss, where he will “design and curate” menswear collections for the Boss brand for the foreseeable future.

The collaboration will feature both capsule and seasonal collections that reflect the former football star’s distinctive style. These collections, encompassing casual and formal menswear, will debut in Spring/Summer 2025. Additionally, Beckham will star in the brand’s global campaign this fall.

“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful,” Beckham stated. “I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence.”

While specific terms of the deal remain undisclosed, Hugo Boss emphasized that Beckham will be actively involved in all stages of the design process, from conception to execution. This collaboration will include a range of products priced between the premium Boss Camel line and the main Boss Black collection.

“David Beckham is a true global icon in both sports and fashion,” said Daniel Grieder, CEO of Hugo Boss. “With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are excited to see the first collections come to life and to work closely with David throughout this partnership.”

The partnership marks Beckham’s return to the fashion industry, following his previous involvement with British brand Kent & Curwen from 2015 to 2019. As Hugo Boss continues to expand its market presence, this collaboration aims to leverage Beckham’s global influence and style.

 

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