August, 2019 is #WorldBreastFeedingMonth and TVC’s Wake Up Nigeria would stop at nothing in bringing you everything you need to know about maximizing the bond between mother and child, especially through breastfeeding.
Breastfeeding also known as nursing, is the feeding of babies and young children with milk from a woman’s breast. Health professionals recommend that breastfeeding begin within the first hour of a baby’s life and continue as often and as much as the baby wants.
Businesswoman, Julia Prudko, a former journalist who runs a PR agency in the Russian capital city of Moscow has caused a stir online with her breastfeeding photo. She posed completely nude with her son in order to express solidarity with breastfeeding mothers.
Most 21st century women are more focused on their career than on starting a family. Most take their time before child rearing and while at it, consider the number of children they would have. This most times, result in considering having less number of children. This attitude towards child bearing generally has an adverse effect on breastfeeding. So because child bearing has gone 'out of fashion,' should breastfeeding follow suit? We don't think so.
Medically speaking, the ideal is to exclusively breastfeed your baby for six months and continue for up to two years with complementary feeds. But how many of today’s mothers are able to abide by this practice? The Global Strategy of Infant and Young Feeding, an initiative by the World Health Organisation and Unicef, also advocates breastfeeding for six months, followed by timely, adequate, safe and appropriate complementary feeding, while continuing breastfeeding for two years and beyond.
The 21st century mother would...