Music mogul Sean ‘Diddy’ Combs has joined Tyler Perry and Byron Allen to express interest in buying Black Entertainment Television (BET).
Diddy And Tyler Perry Join In On The Race To Buy Bet Network
This is coming following reports that Paramount Global is putting the company up for sale.
According to Variety, sources close to the rapper and entertainment mogul say he’s exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse.
While another source added that he (Diddy) is not yet in talks with Paramount about it, though the company reportedly isn’t in talks with anyone yet, including the two others who expressed interest in the sale, Tyler Perry and Byron Allen.
Diddy is most interested in BET’s return to being a Black-owned brand, which he believes is better for the business, for the culture and for building wealth in the Black community.
Just so you know, Diddy already owns the REVOLT network, a multimedia company launched in 2013 that produces television and digital long-form series.
Tyler Perry on the other hand currently owns a minority stake in BET and has also had a longstanding relationship with the network, while Byron Allen is the founder of Entertainment Studios, which has interests in television production, broadcasting, film production, and digital media.
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