TVC E, MUSIC – A collaboration by top Nigerian Music artists; Iyanya, Yemi Alade, Tekno, Olamide and Selebobo, the performing artistes came together to film a befitting visual for the track – “Mama Oyoyo”
A move facilitated by Premium Music, the artistes converged at the Music Africa studio at Surulere and dramatised the emotive lyrics dedicated to all beautiful mothers in Nigeria and all over the world.
According to the management of Premium Music, as with the audio part of the song, the video will celebrate every woman, sister, aunt in appreciation of the strength and courage with which they support their families.
The video recording was a mix of laughter and creativity as the artistes dramatised ingenuous ways to show their love for motherhood.
Speaking with The Nation at the shoot of the video, Nigerian superstar, Iyanya, said; “I’m happy being a part of this. I was just being natural in the track. For me, it is a way of saying thank you to my mum for being the woman that she was to me. The music has given me a very strong purpose and a sense of not wanting to let anybody down.”
The video was produced under the expert hands of Aje Film Works. According to the management of the award winning production company, they chose to be the project because of the creativity, research, entertainment and innovation depicted in the song. “Those qualities matched our core values and we just had to do our bit to join these creative stars to celebrate our mothers by telling the story of this song in a unique way.
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