X3M Music label’s artiste, Simi has released a video for her new track, Love Don’t Care.
The love ballad speaks of a love that soars above tribal and social prejudices.
Known for her comedic storytelling lines with evocative messages, Simi showcased her artistic taste in this video.
The use of space and African prints in the video perfectly balances the folktale imagery of the song.
The video opens with Simi lying on a bed. Another character playing her mother is also seated on the bed making a call while Simi beautifully sings. The video follows similar narratives, carefully making the characters glued to their part without direct communication with the singer. The video ends with Simi returning to her bed.
Directed by Clarence Peters, the video subtly takes viewers down memory lane with iconic images of Nigeria’s history, reminding us that in our diversity lies our unity.
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