Google will partner with CcHub, M-Lab and iHub to organise conversation workshops across Africa. Internet startup companies typically generate revenue from product, services, sales, subscriptions or paid advertising.
Businesses exist to make profit therefore, Google is planning a series of educational workshops about web, mobile app monetization practices and business strategies.
The training sessions will focus on Google’s monetisation suite: AdSense, DoubleClick for Publishers, AdMoB and Google Analytics. Topics include:
- How to improve your advert placements, optimal advert sizes.
- How to increase the coverage.
- The latest BETAs such as Matched Content and Google Consumer Surveys.
- How to evolve with your mobile users.
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